88: Seth Godin: How Creatives use The Practice to make great art, overcome fear & thrive on constraints!

Seth Godin

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Seth Godin is a prolific writer, thinker, and self-declared “non-guru” guru to millions around the world. He invented email marketing. He started the AltMBA program. He has written 20 books, including the Practice. He thinks deeply about the way ideas spread whether these be née notions in quantum physics, science fiction, entrepreneurship, leadership, and--most of all- marketing. He’s worked with Nobel Prize winners, industry titans and even Sir Arthur C. Clarke. Seth’s past books include Linchpin, Tribes, The Dip, Purple Cow, and What to do When it's Your Turn (And it's Always Your Turn). Buy The Practice: Shipping Creative Work: https://amzn.to/3k2BNpY Seth has founded several companies, including Yoyodyne and Squidoo. His blog is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame. He is the host of AKIMBO podcast: https://www.akimbo.link and has his world famous blog at https://seths.blog

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